iCAMP PROFESSIONAL SERIES

Digital Marketing Fundamentals Mastery

5-Week Immersive Training Program

Facilitator:

Williams Obobi, Founder, Wills Dix

Program Overview

Focus Areas:

  • Social Media Marketing/Management
  • Content Creation Strategy
  • Ads Setup & Management (Meta & X(Twiiter))

Target Audience:

Beginners to intermediate learners looking to build strong digital marketing foundations and practical skills.

Learning Format:

Weekly modules with live sessions, hands-on assignments, and real-world projects.

Camp Syllabus

Introduction to Digital Marketing

  • The Evolution of Digital Marketing
  • Traditional vs. Digital Marketing Comparison
  • Digital Marketing Channels Overview
  • Understanding the Marketing Funnel
  • Key Tools of the Trade

Week 1: Digital Marketing Fundamentals

SEO & SEM

  • Search Engine Optimization (SEO) Fundamentals
  • Search Engine Marketing (SEM) Strategies

Content & Social

  • Content Marketing Strategies
  • Social Media Marketing Essentials

Week 2: Social Media Marketing & Management

Strategy Development

  • Setting SMART Goals
  • Audience Persona Creation
  • Content Calendar Development

Execution & Analysis

  • Platform-Specific Strategies
  • Performance Analytics
  • Crisis Management Techniques

Week 3: Content Creation Path

Content Fundamentals

  • Content Types & Formats
  • Copywriting Techniques
  • Visual Design Principles

Production Skills

  • Canva Design Workshop
  • Video Content Production
  • Developing Brand Voice

Week 4: Advertising

Meta Ads

  • Meta Business Suite Setup
  • Ads Manager Deep Dive
  • Advanced Targeting Strategies

X Ads

  • X Ads Platform Overview
  • Key Performance Metrics
  • Essential Optimization Tools

Week 5: Capstone Project

Group Project

Build a complete digital campaign for a mock brand including strategy, content samples, and ad setup

Live Presentations

Present your campaign strategy to the class and receive expert feedback

Certification

Receive your Digital Marketing certificate and personalized growth roadmap

Key Learning Outcomes

Certification Requirements

  • 80% attendance of live sessions
  • Completion of weekly assignments
  • Successful capstone project presentation

Tools You'll Learn

Canva Meta Ads Manager Twitter Ads Google Analytics Hootsuite SEMrush

Ready to Experience Digital Marketing?

Join our next cohort and start your journey to becoming a digital marketing expert.

Join WhatsApp Group Register Now